Forestar Outdoor: Redefining Sustainable Outdoor Living

In the evolving landscape of modern construction and home improvement, Forestar Outdoor has emerged as a global leader in the design, development, and manufacture of premium Wood-Plastic Composite (WPC) products. Established in 2008, the company has spent nearly two decades transforming outdoor living spaces, combining the timeless aesthetic appeal of natural wood with the unparalleled durability and sustainability of cutting-edge composite technology. With a footprint spanning over 45 countries and more than one million homes successfully transformed, Forestar stands as a benchmark for quality, innovation, and environmental stewardship in the building materials industry.

At the core of Forestar’s success is an unwavering commitment to sustainability. Recognizing the urgent need for eco-conscious building materials, the company utilizes up to 90% recycled content in its manufacturing processes. By repurposing waste materials into high-performance products, Forestar not only helps reduce landfill waste but also provides a superior alternative to traditional lumber. Unlike natural wood, which requires constant maintenance, including seasonal painting, sealing, and staining, Forestar’s composite solutions are engineered to withstand the harshest environmental conditions. Its products are meticulously crafted to resist rot, splintering, cracking, fading, and staining, ensuring that outdoor structures remain as vibrant and structurally sound years after installation as they were on the first day.

Forestar’s extensive product portfolio is designed to meet the diverse needs of homeowners, contractors, and architects alike. The company specializes in four primary categories: Composite Deck Boards, Cladding, Fencing, and Garden Sheds. Each line represents a synergy of form and function. Forestar’s decking, for instance, features industry-leading proprietary technology that provides a cooler touch and superior fire resistance, making it an ideal choice for both residential and commercial projects. The aesthetic versatility offered by Forestar is unmatched; the company provides an extensive array of colors and textures that mimic the look and feel of real wood, allowing for complete design freedom without the associated environmental footprint or maintenance burdens.

Beyond its physical products, Forestar is dedicated to empowering its clients through education and support. The company’s digital resources—including installation guides, how-to videos, and detailed FAQs—provide invaluable assistance for DIY enthusiasts and professionals alike. By offering a transparent look into the advantages of WPC over traditional wood, Forestar helps stakeholders make informed decisions that favor long-term value and durability.

Driven by a planet-first philosophy, Forestar continues to push the boundaries of what is possible in outdoor design. As the industry moves toward greener building practices, Forestar is at the forefront, proving that luxury, performance, and environmental responsibility can—and should—coexist. Whether it is transforming a small backyard patio or executing a large-scale commercial project, Forestar Outdoor provides the materials and the expertise to create lasting, beautiful, and sustainable outdoor environments.

Parisian Urban Landscape & The Demand for Advanced WPC Coatings

The Green Transition of Paris: Plan Climat & Modern Architecture

Paris is undergoing one of the most ambitious ecological transformations in modern European history. Under the municipal "Plan Climat Paris", the city is actively promoting urban greening, reducing carbon emissions, and integrating sustainable, circular-economy building materials into public and private infrastructure. As a result, architects and urban planners across the Île-de-France region are shifting away from traditional tropical hardwoods—which contribute to global deforestation—and turning toward high-performance Wood-Plastic Composites (WPC).

However, the dense urban environment of Paris presents unique challenges. High-traffic commercial areas, such as outdoor terraces for cafes in the Latin Quarter, public boardwalks along the Seine, and rooftop bars overlooking Montmartre, require materials that can withstand intense wear and tear. This is where advanced WPC coating technology becomes indispensable. Without a premium co-extruded protective layer (WPC coating), standard composite materials can absorb moisture, fade under UV light, and suffer from grease or red wine stains—a common occurrence in the bustling Parisian hospitality sector.

Weather Resistance: Navigating the Île-de-France Climate

The climate of Paris is classified as oceanic, characterized by warm summers, cold winters, and consistent rainfall throughout the year. The average humidity remains relatively high, which poses a constant threat of mold, mildew, and rot to outdoor wooden structures. Additionally, summer heatwaves, which have intensified in recent years due to the urban heat island effect, subject outdoor decking and cladding to extreme UV radiation and thermal expansion.

Forestar’s advanced WPC coating products are specifically engineered to combat these localized environmental pressures. Our proprietary shield technology encapsulates the composite core, rendering it completely impervious to water penetration. This prevents the warping and structural degradation commonly seen in uncoated wood or low-grade composites. Furthermore, the UV-stabilized coating prevents color fading, ensuring that the elegant, natural wood look of Parisian balconies and facades remains intact for decades, even under direct solar exposure.

Localized Application Scenarios in Paris

• Parisian Rooftop Terraces (Toits de Paris): Weight restrictions and fire safety codes make capped WPC decking the ideal material for transforming private and commercial rooftops into lush, green social spaces with stunning city views.
• Bistro and Café Terraces: The high resistance of coated WPC to spills, grease, and heavy foot traffic makes it the preferred choice for Parisian hospitality venues looking to minimize maintenance costs and downtime.
• Seine Riverfront Developments: Moisture resistance is critical for boardwalks and public pathways along the river. Our anti-slip, water-resistant WPC coatings ensure public safety and material longevity.
• Modern Residential Cladding: In districts like Batignolles and Belleville, architects are using PlaneSleek cladding to create visually striking, eco-friendly facades that conform to modern energy efficiency standards.

Compliance with French Building Regulations & RE2020

Since the implementation of the RE2020 (Réglementation Environnementale 2020) in France, construction projects must prioritize low-carbon materials and energy efficiency. Forestar's WPC products, utilizing up to 90% recycled wood fibers and polymers, contribute significantly to lowering the embodied carbon of new building projects. By partnering with leading distributors and manufacturers serving the Paris market, we ensure that our products comply with European standards (EN), offering reliable fire ratings, slip resistance, and emission controls that French contractors trust.