Forestar Launches Localized Full-Scene Outdoor Solutions at FEICON 2026, Strengthening Latin American Presence
Forestar is proud to announce the resounding success of our participation in FEICON 2026, Latin America's largest and most prestigious construction industry exhibition. Held from April 7–10, 2026 at the São Paulo Expo, our Booth H093 welcomed over 1,200 industry professionals from Brazil, Argentina, Chile, Colombia and across the entire Latin American region.
This edition marked a transformative milestone in our Latin American expansion strategy, where we moved beyond individual product sales to launch our comprehensive localized full-scene outdoor living ecosystem tailored specifically for the Brazilian and broader Latin American market. Our exhibition highlights included:
- Official inauguration of our São Paulo regional warehouse with 8,000 sqm of ready-to-ship inventory covering all product lines
- Launch of our Portuguese-speaking local support team providing pre-sales consultation, technical support and after-sales service
- Brazilian standard-certified WPC products fully compliant with NBR 15575 and other local building regulations
- Complete full-scene solution showcase covering residential backyards, hotel resorts, commercial terraces and public spaces
- Exclusive Latin American pricing structure and flexible payment terms adapted to regional business practices
Over the four-day event, our local team conducted over 450 in-depth consultations with developers, architects, landscape designers and distributors. We were particularly encouraged by the strong demand for our integrated outdoor solutions, with 68% of inquiries coming from commercial and hospitality projects. We also signed 24 new distribution agreements covering 12 Brazilian states and 7 neighboring countries, establishing the most comprehensive WPC distribution network in Latin America.
Our dedicated São Paulo-based team is now actively following up on all inquiries and will be in touch within 24 hours with localized project proposals, technical specifications and delivery schedules. For those who couldn't attend the show, we invite you to visit our São Paulo showroom or schedule a virtual presentation of our full-scene outdoor solutions.
Thank you again to everyone who visited our booth and shared their vision for outdoor living in Latin America. We are committed to being the region's most trusted WPC partner, backed by local inventory, local support and locally adapted solutions.